who exactly are we?
About Us: Why MTAC?
Choosing a therapist is like choosing a co-pilot for your mental health journey—you want someone trustworthy, reliable, and maybe just a little bit funny to help you navigate life’s turbulence. At Michaels Therapy and Counseling (MTAC), we’re dedicated to providing therapy that works, grounded in compassion, honesty, and a commitment to real progress.
What’s in a Name?
You might be wondering: why the name Michaels? Is it just a catchy choice, or is there more to it? Spoiler alert: there’s more. The name Michaels carries a legacy of helping hands and unwavering support dating back to 1976 in La Crosse, Wisconsin. That’s when Robert "Bob" Michaels—a resourceful entrepreneur—saw an opportunity to serve his community by providing repairs to trucks and larger equipment through Michaels Hoist and Truck Equipment. Bob’s dedication, loyalty, and follow-through became the backbone of his business, making his name synonymous with hard work and reliability.
For Travis Michaels, MS, LPC, NCC, the founder of MTAC, Bob wasn’t just a family figure—he was a role model. Travis saw firsthand how the combination of dedication and resourcefulness could truly impact people’s lives. Inspired by Bob’s entrepreneurial spirit and unwavering commitment to his community, Travis realized he could carry on that same sense of purpose—but this time, in the mental health field. Travis saw a need for effective therapy that exists beyond the often chaotic and impersonal beast that is the modern mental health system. At MTAC, we’re creating a space where people receive real, practical support without getting lost in red tape.
The Michaels Legacy: Trust, Loyalty, Dedication, and Support
When you come to MTAC, you’re not just coming to any therapy practice—you’re joining a legacy of care, dedication, and integrity. The name Michaels represents everything we stand for: trust, loyalty, follow-through, ethics, support, and genuine care. We’re here to show up for you, just like Bob showed up for his community all those years ago.
A Modern Approach with a Personal Touch
While our methods are rooted in clinically sound, evidence-based practices, we never lose sight of the human connection. We believe therapy should be approachable, sometimes even a little humorous, and always grounded in what truly works. At MTAC, we’re not just following the status quo—we’re creating a therapy experience that actually makes a difference.
So, whether you’re here for guidance, growth, or just to see what we’re all about, we’re glad you’ve found us. Welcome to MTAC—where one step forward is always more than zero.
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